Choosing packaging is not just a design decision — it affects shelf life, freight cost, filling speed and whether a shopper picks you up. This guide walks through the four decisions that matter most.
Start from how the product is used. Stand up pouches suit most dry foods and powders; spout pouches fit liquids; flat bottom bags give premium coffee and pet food maximum branding; roll film is for high-speed form-fill-seal lines. Match format to shelf presence and filling method.
Barrier decides shelf life. PET/PE handles moisture; PET/AL/PE adds oxygen and light protection for coffee and fatty snacks; Kraft/PLA gives a compostable natural look. Tell your supplier the target shelf life and they will engineer the laminate.
Zipper drives repeat purchase for snacks and pet treats. A degassing valve is essential for roasted coffee. Spout and cap suit liquids. Tin tie works for bakery and craft brands.
Gravure is cheapest at volume; digital suits short runs and variants. Matte, soft-touch and spot UV lift perceived quality. Leave room for ingredients, certifications and a QR code.
